Strategic Research

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  • Strategic Research
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  • Marketing Strategy

Interrogating not just stating. Guiding not just reporting.

Consumers have more choice than ever before and in turn are more informed and choosy

Why strategic research?

Research that simply reports on, or maps the status quo of markets, brands and consumers only, has limited value.

Strategic research on the other hand, should be rich in insights into human nature, needs and behavior, then actionable in terms of identifying and driving real commercial outcomes.

Consider the complexity of most markets today in terms of brands, sub brands, products, features, offers and deals.  Add to this the barrage of images, sounds, ideas, tastes, even smells that confront us every day.  No wonder consumers have more choice than ever before and in turn are more informed and choosy.

This has made the task of research, marketing and branding more exacting and challenging and yet more stimulating than ever.

As experienced strategic and creative researchers, Brand Story’s specific qualitative and quantitative approaches are broad ranging and advanced in our methods of analysis and use of meaningful, real-life projective techniques.

Every methodology employed is tailored to the unique needs of each project in terms of what will best achieve your goals within the reality of your budget.

Our specific research services:

Qualitative
(insights and ideas):

  • Focus group/in-depth moderation
  • Accompanied shops
  • Brand/product in usage studies
  • Point of purchase & intercept studies
  • Creative testing & evaluation
  • Creative stimuli development
  • Archetypal analysis

Quantitative
(proof and measurement):

  • Online, face-to-face & CATI surveys
  • Brand & advertising tracking
  • Brand health & benchmarking
  • Segmentation studies
  • Usage & attitude studies
  • Perceptual mapping
  • Conjoint analysis

Desk research
(market intelligence)

  • A vital yet all too often overlooked component of research given that markets, attitudes and behaviors are changing at an ever increasing rate

Strategic Research Case Stories

If you’d like to know more please contact us