Steve Sheppard, Managing Director

A passion for brands and an unwavering belief that each and every one has, and is capable of telling and delivering a unique story, inspired Steve to form Brand Story in 2003.

Steve is an experienced strategic researcher and brand strategist with over 20 years experience working on everything from major brands to public education campaigns to absolute start ups. A few examples of proud career moments include:

• Developing the strategy for the first Federal Mental Health campaign in Australia and working towards the normalisation of mental illness
• Building the Sydney Airports brand in readiness for the 2000 Olympics
• Using research to build brand stories for commoditised products, most recently with Boral and Australian Extra Virgin Olive Oil
• Uncovering new, personally engaging ways to get Australians to eat more vegetables

Starting his career in London at the internationally acclaimed planning agency, Boase Massimi Pollitt led to worldwide travel and sponsorship to Australia.

In Australia, Steve has held directorships and key Strategy Director/Partner roles at the following agencies; Belgiovane Atkinson Moses (BAM), EURO RSCG and Foote Cone & Belding (FCB).

Steve is a member of the AMSRS (Australian Market and Social Research Society), a regular guest lecturer at UNSW on the post grad marketing course and will be a speaker at the 2010 AMSRS National Conference.