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Strategic Research



Research objective:
To prove that there is significant value in investing in hygiene products for public washrooms and to generate insights to aid the development of PR strategies and washroom collateral.

Online research amongst users of public washrooms to quantify key behaviours and attitudes, and generate consumer insights via their own personal experiences.

Example of the key insights:
Only 1 in 3 people open the door conventionally when exiting a public washroom and over half of all users hover over a public toilet seat rather than sit on it.

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