Case Stories

  • B&T
  • B&T
  • B&T
  • Ad News
  • Land Rover
  • olives
  • Australian Eggs
  • Law Lab
  • Tarocash
  • Think Brick
  • Strategic Research
  • Brand Development
  • Marketing Strategy

Strategic Research

Observation

mangoes-go.jpg

Research objective:
To gain a deeper understanding of the mango consumption experience.

Methodology used:
An ethnographic approach to observe how they are eaten and to unearth new ways of eating.

Examples of the key insights:
Ripping, chewing and licking the flesh - eating a mango can awaken our primal instincts and there are endless ways to enjoy them. Example...