Perceptual mapping

Research objective:
To establish key performance criteria for Boral products versus competitors to inform a sustainable value proposition development process.

Methodology used:
Focus groups with builders to establish key metrics followed by quantitative measurement and perceptual mapping of Boral's relative performance against key criteria.

An example of the key insights:
The graph shown illustrates the areas of greatest strength to promote for each product category and the areas in which the greatest improvements are needed (example only).