Case Stories

  • B&T
  • B&T
  • B&T
  • Ad News
  • Land Rover
  • olives
  • Australian Eggs
  • Law Lab
  • Tarocash
  • Think Brick
  • Strategic Research
  • Brand Development
  • Marketing Strategy

Strategic Research

Creative Testing

Research objective:
To test and enhance a range of creative concepts designed to tackle perceptions held by low consumption groups that eggs are complicated to prepare and serve.

Methodology used:
Focus groups supplemented by a pre group questionnaire for media usage, recipe and food idea sources and 'in-group' creative projection techniques.

One example of the key insights:
Increasing consumption requires a potent combination of visual stimulation, simple preparation methods and memory jogging.