Creative Testing

Research objective:
To test and enhance a range of creative concepts designed to tackle perceptions held by low consumption groups that eggs are complicated to prepare and serve.

Methodology used:
Focus groups supplemented by a pre group questionnaire for media usage, recipe and food idea sources and 'in-group' creative projection techniques.

One example of the key insights:
Increasing consumption requires a potent combination of visual stimulation, simple preparation methods and memory jogging.