Making indoor plants relevant again

The challenge:
To position Rentokil Tropical Plants' new brand, Ambius, in the Indoor plant market as the market leader with a clear vision.

The insight:
Greatest opportunity for indoor plants lies in capitalising on the growing trend towards healthier buildings, greener work places and spaces.

The outcome:
A new brand story; 'greener on the inside' and range of relevant product names designed to own the green space on an emotional, functional and aesthetic level.