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Brand Development

Changing the paradigm of legal services

The challenge:
To create a new online brand for the conveyancing market and a range of other legal services that puts the customer first.

The insight:
To be totally customer focused means; starting a conveyance in your own time, your own space and via your own choice of communication vehicle, as well as having a case manager you can communicate with any time.

The outcome:
A new name with a ‘gen y’ attitude, an identity that evokes legal credentials and a tagline for conveyancing that’s as simple and smart as the offer itself.

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