Reinvigorating an established brand

The challenge:
To reposition a well recognised yet narrowly understood building materials supplier as the contemporary and environmentally focused market leader.

The insight:
Boral manufactures a wide range of materials that enhance and make a difference to the way people live and address the challenges of contemporary living and lifestyles.

The outcome:
A new brand positioning to encapsulate the vision, supported by a range of marcomms activities that enable core audiences of architects, builders and developers to meet their design and building challenges.